The Newbie Shuffle

Today we have a couple of articles submitted by our readers, the first article The Newbie Shuffle by Marvin Double of Monkeeze Marketing.

As Marvin points out, would be internet marketers jump from “Guru” to “Guru”, from one marketing technique to another and by the time their head has finished spinning they’ve got nothing to show for their efforts, no wonder 90% fail!

Start with the basic marketing techniques first, stick with a few techniques you feel comfortable doing and have the time to test properley, then move onto more advanced marketing techniques as you get the hang of things.

Neil

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The Newbie Shuffle

New internet marketers face a serious dilemma. Perhaps lured by marketing hype to “take the plunge” they consider starting an online business. Surfing the net they may then find themselves awash in a vast sea of perplexing choices.

Under-prepared and under-informed they may then fall prey to any number of the infamous “Get Rich Quick” schemes. While such programs a are abundant most find that, in spite of promises of wealth and fabulous lifestyles, all that glitters on the internet is not gold.

It would be fair to guess that most newbie’s that venture into internet marketing are not professional sales people or experienced marketers. It’s also likely that they wouldn’t be technically skilled enough to build web pages or web sites unaided. Those without experience of skills would be especially vulnerable and unable, to judge any advice, product or opportunity on its merit.

Confronted with a baffling amount of conflicting information from experts they may become Dazed and Confused as to who they should believe. This kind of confusion can lead to something called the “Newbie Shuffle”. It is kind of a dance one does online, shuffling from one program to another or from Guru to Guru.

The “Newbie Shuffle” is progressive in nature. It begins slowly, then increases in pace, becoming more complicated and confusing over time. Eventually the dance escalates to frantic levels as the dancer tries stay rational and sensible. In the end the dancer is compelled to run in circles around a bonfire made of dollar bills while pulling out their hair.

No wonder then that, depending on the statistics you read, up to 90% of all those who attempt online marketing fail, possibly more than once. The internet is littered with the corpses of fledgling businesses that died on the vine for want of proper nourishment. Would be marketers left to wonder why the God of internet riches denied them their pot of gold.

Not all is lost however for some do succeed. They do so by listening, watching learning and reading all they can about how marketing online is done. Many adopt the “Hurry Slowly” approach to setting up their business. They chose not to believe those things that seem to good to be true. They question and puzzle over things that they don’t understand or simply don’t smell just right.

Successful people in most fields understand that knowledge really is power. They take the time to learn and understand, to develop the skills required to for the job at hand. They find and use the best resources look to other who’ve succeeded as models to guide them along the way. Often they want to test and try before becoming fully committed to a single approach.

The internet offers vast opportunities to make money online. It is a wonderfully limitless place unfettered by the restrictions of time and place. It is one of the few frontiers where one can start with a blank page so to speak. It is one of the few places where a very small investment of time and money can return a sizable stream of revenue, perhaps more than one.

It is often said that anyone can become an internet marketer. If that were in fact true then the failure rate among newbie’s wouldn’t be so high. The attraction of the “quick buck” unfortunately leads many to be disillusioned and disappointment.

There are in fact real opportunities for internet marketers, even newbie’s, to create realistic and legitimate income. Some choose the “do it yourself approach” others sign on to turn key solutions. There are merits and drawbacks to each option, the right way is the one that works for you.

Whatever the new marketer choose as a course of action the same principals apply. One needs to invest the modest time and effort required to do it right. Done right it can be very rewarding indeed. The best advice might be, “dance to your own tune and let others do the Newbie Shuffle”.

Marvin Double is a writer and owner of Monkeeze Marketing, an internet marketing company. Marvin brings 35 years business experience to the internet marketing community. He is the father of 3 adult children and grandfather of 5 grand children. He lives with his wife in Richmond Hill, Ontario, Canada. Marvin is a photographer, artist and graphic designer and loves to combine those skills with his marketing interests.