How to Find Good Keyword Phrases

Trying to find good keyword phrases to target is a continual process if you are to succeed with your online marketing, if you don’t do any keyword research at all, then I’m affraid that you will struggle online.

If you’re trying to optimize a page for a popular keyword that has alot of competition, take a close look at the related keyword phrases.

For instance, let’s say you wanted to target the keyword “marketing”, that was searched for over 240,000 times on Overture alone in a month, there are 587,000,000 websites on Google competeing for that keyword, the keyword marketing is FAR too general and obviously has too much competition, sure if you got ranked #1 (would be very hard to do!) you’ll get a flood of traffic, but it wouldn’t be very targeted traffic.

Be more specific, target keyword PHRASES.

Let’s try “internet marketing” which was searched for 80,000 times on Overture in one month and has 62,800,000 sites on Google competing for the same phrase, that’s far better, not brilliant, but at least you’re more targeted now, but we need to drill down a little further to give us a fighting chance of getting good rankings on the search engines.

Now, under the keywords “internet marketing” over at Overture, searchers also used the following phrases:-

79764 internet marketing
6087 internet marketing online
4635 internet marketing strategy
2733 strategic internet marketing
2603 internet marketing consultant
2384 internet marketing consulting
2378 internet marketing service
2355 internet marketing tool
1929 internet marketing company
1855 internet web site marketing
1631 internet marketing san diego

There are many more phrases but I’m sure you get my point.

The keywords “marketing”, and “marketing online” are obviously going to have alot of rivalry, however, using research tools like KeywordElite will point you in the right direction on what you should target in your marketing strategy and show you the specific keyword phrases people are using to find products or information, and allow for you to see what the competition is for those phrases.

Did you notice the phrase “internet marketing san diego” from the list above? Well that’s a great phrase to target if you have a business there, and there are only 243,000 competing sites in Google, that’s quite targeted traffic, you won’t get as much traffic as being top ranked in Google as the other phrases but I can wager that you’ll make more sales!

What’s the competition like where you live? What specific products are people searching for to buy? What specific problems do people need solving? Alot of traffic is good, alot of targeted traffic is brilliant!

You can do all of the above and much more with KeywordElite, this tool is a must for any serious marketer! Not only will it find all the phrases that searchers are using for any niche, it will even tell you how much people are bidding on those terms in Adsense, which is great for PPC or if you want to build an Adsense website.