I can’t stress enough how important it is for affiliate to build their own opt-in list, with your own list of contacts you are able to followup and make multiple sales, if you give your list something of value, instead of just plugging your latest product, your subscribers will gain your trust and be customers for years to come.
Syed Hussain covers som of the advantages of building your own opt-in list.
Thanks Syed.
Neil
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List building for affiliates
Importance of Opt-in List Building for Affiliates
List building is an important part of any online business. This article spells out the main reasons and major benefits of building a huge opt-in list of subscribers for affiliate marketers.
The best lists are those which are opt-in lists which means the people have themselves opted to be in your list. This kind of list can be more responsive than buying leads outside or making someone else build list for you.
You can build and grow your opt-in list in a variety of ways. One of the best methods of doing so is by offering something of value in return for the customer’s email id and name.
You can create a mini e-course related to the affiliate product you are promoting. Or you can offer an ebook or some other download if people join your email list.
By offering such incentives to people, you can get a lot of opt-in subscribers if your offer is really good.
The main advantages of list building for affiliate marketers are:
1. You can promote your affiliate product to your list many times instead of being able to promote just once. When you spend money on advertising and directly send people to the merchant site, you are missing out on a big opportunity.
If people do not buy when they visit the merchant site then your advertising dollars have gone waste. However if you had captured their contact information, then you could have emailed them multiple times promoting your product.
So even if they do not buy the first or the second time, you still have a chance to make the sale as you can keep promoting to them through email marketing.
2. Another advantage of list building is you can gain the trust of the people. Many people might be hesitant to buy something online because of so many scams prevalent on internet.
Therefore it is important to build their trust so that they no longer feel hesitation in purchasing the product you recommend to them.
When you build list and email them with some very useful and high quality information on the topic of their interest, the people might soon start trusting you more and more as you have provided them with good information free of cost. Then you can subtly recommend any affiliate product you are promoting.
3. The third advantage of list building is you have a chance of making repeat sales. If someone has purchased the product you are promoting and you have got a nice affiliate commission from the sale, it doesn’t have to stop there. You can market other high quality related products in the future and if they buy, you get more and more commissions.
So you now realize how beneficial it can be in the long run to build a list of opt-in subscribers by offering them some mini-course or e-book etc. If you want to learn how to create good quality mini-courses in just 1 day, click here – create e-course in 1 day
Additional Resources
Making a six-figure income from affiliate marketing. Lazy super-affiliate reveals his secrets!